Benefits
- Working together in collaboration and interaction to determine the core brand visual attributes
- Improves creative imagination and visualization planning
- Fun and entertaining
- Improves creative confidence and interaction when painting with others
- Builds team understanding and experience of visual brand essence
- Dissolves fear of participating in creative painting expression
- Encourages creative self expression
Activities
- Group Discussion & Interaction to determine core brand attribute visuals
- Transferring sketch to canvas
- Guided Painting on Canvas, surface, or selected materials
Application
- Annual Plan Presentation to Senior Management
- Divisional or Departmental Plan Presentation (Presenting a piece of artwork that enhances a departmental plan during a senior presentation is a show stopper!)
- Roll-out of New Company Vision or Strategies
- Company Brand re-fresh or a new product brand development
- Creating collaborative brand essence artwork to hang in company environment
- Start-up companies Brand roll-out
Group size
- 10 - 50
Program Length
- Visual Sketch Development: 4-6 weeks
- Painting Exercise: Min 4 hours - Max 8 hours
Brand Expression - Visual Metaphors
Turn your brand into a vibrant, dynamic piece of artwork! Our Brand expression program "artistically" articulates the company core brand values and characteristics as defined by senior management or the organization. This teambuilding exercise integrates brand strategy and brand identity through expressing and participating in a multi-sensory painting brand experience. This is an excellent way to provide an interactive program for people employed by the organization to personally visualize and feel the energy of the brand's core purpose.
Team Painting
- This is a unique exercise for senior leadership or supporting managers to "visualize the company plan" in any size organization.
- The Company Vision, Business Plan, Strategy, New Product, or start-up company brand is translated into a "visual" by a conceptual metaphoric artist and the design is created to be painted on multiple panels or single panel canvas.
- The design sketch is traced onto the canvas and painted by the managers and/or employees guided by a trained artist and presented to senior management or a department leader as a "visual metaphor" for success.
- The original sketch or painting can be reproduced as framed prints, mouse pads, t-shits, etc for all employees as a visual reinforcement of the goals and objectives of the organization.
Team Murals
- The development process is the same as the Painting Program, however the mural is painted directly on a wall or on a flat canvas that can be stretched or framed depending on the size. Murals can cover large areas and can be designed to "tell a story."
